As Product Manager and Engineer at a small startup, co-choreographed the UX and built the UI and middle tier for several dozen animated / functional ‘POPgrams’ , distributed by POPManager, a marketing platform for serving highly interactive, targeted B2B ‘widgets’. Features included user behaviour tracking, performance analytics reporting, customized CRM integration and sales force automation. At the time, a first of its kind. Conversion rates seen were between 60%-90%.
Notable clients: Microsoft, EMC, Accenture, IBM, Adobe, Xerox, and DuPont.